ReviewCoreASPHosting.com | Best and cheap drupal hosting. Drupal is one of the most popular content management systems (CMS) in the world. It’s a great choice for any company that wants to set up a website quickly without the need to code new pages from scratch. But although Drupal makes your website more user-friendly, it also changes how SEO works. With a regular HTML website, you can just type every element of a page that you want to show up.But with Drupal, you have to use their CMS.
So how do you optimize your site for search engines when you use Drupal?
We have the answer below! Check out our Drupal SEO checklist.
How to optimize your Drupal website
There are lots of ways you can optimize your site. At WebpageFX, we’ve found the following steps to be the best ways to get your Drupal site indexed and ranked in search engines like Google.
Generally, these steps should work for any business in any industry. To get more targeted and specific results, you may have to add new steps to this checklist as needed.
STEP 1. RESEARCH KEYWORDS
The first step in any SEO strategy is researching the keywords that are relevant to your business. This step isn’t specific to Drupal sites. But without it, your Drupal SEO strategy will surely fail. You can start identifying keywords by brainstorming different words or phrases that relate to your business.
For example, if you’re a furniture retailer, you could consider keywords as general as “living room furniture” or as specific as “antique bankers’ chairs for dens.”
Regardless of your exact choices, all of your keywords should relate to your business and help drive traffic to your website. You should also consider keywords that are based on geography. So if you’re an electrician that’s looking for more local customers, you should include keywords like “electrical work in [your city].”
Once you have a list of keywords ready to go (it’s usually good to aim for 30-50 at a time), you can jump to the next step.
STEP 2. CREATE CONTENT ABOUT THOSE KEYWORDS
The cornerstone of any SEO strategy is content.
Content is a general term that refers to the different pages on your site. So whenever you write a text-only blog post, that’s considered content. But so are images, infographics, videos, and anything else that your visitors can see on your site.
The best content format for your site depends on what keywords you target.
For example, if you want to target a keyword that’s more focused on current events, it’s probably best suited for a blog post. A blog is an excellent place to show your customers that you’re up-to-date on your industry, and it’s one of the best ways to target new keywords quickly.
Otherwise, your content may be best suited for an article page. These pages go on your site to target “evergreen” keywords, or keywords that aren’t based on a time factor.
So as we mentioned above, “electrical service in [your city]” would be a great evergreen keyword to use in an article.
You could also target some of your keywords with lists. So if you’re an electrician, something like “advantages of upgrading to 200 amp service” could become “the 5 best advantages of upgrading to 200 amp service.”
Then, you can create infographics that teach your site visitors about specific topics in a visual presentation. Each visitor can then enjoy that content in an engaging, interesting way.
(Plus, other sites can link to your infographics to help you rank better in Google search results.)
Once you have your content planned out, it’s time to get to some more detailed steps of our Drupal SEO checklist.
STEP 3. ENABLE CLEAN URLS FOR EVERY PAGE
Whenever you create a page, blog post, or any other form of content, it’s important that you use clean, SEO-friendly URLs. This is as simple as navigating through Drupal’s interface and enabling the options you need. Enable clean URLs in Drupal by:
- Going to Administer > Configuration > Search and metadata > Clean URLs
- Waiting for automated tests to run
- Checking the “Enable clean URLs” checkbox
- Clicking “Save configuration”
With these four steps, you can employ clean URLs that can include keywords. That helps search engines understand your pages, which helps you to rank higher in search results.
If you don’t want to enable clean URLs, you don’t have to. But you’ll have a much harder time ranking if you don’t!